A Good Landing Pages:

A good landing page has a lot of moving parts. It necessitates testing, practice, analytics, design expertise, keyword research, and many other things.

Fortunately, there are numerous tools for creating landing pages that simplify the process of building and optimizing your pages. The best are covered in this guide.

Building Landing Pages:

Most of the time, these are websites or web-based services that let you create a landing page with drag-and-drop or an HTML editor. A basic editor with a variety of landing page templates is provided by some.


Because it was one of the first web-based services that allowed individuals to build and test landing pages without relying on the IT department, Unbounce is one of the most well-known landing page builders.

Prices start at $49 per month for websites with fewer than 5,000 visitors, but the features for beginners stop there. Multiple users and clients are supported by more advanced accounts, as is integration with complete marketing platforms like Hubspot or Salesforce.

Positively, Unbounce provides a variety of templates for web-based, email, and social media landing pages, so you can test as many as you like.


While Instapage does come with a variety of templates for various uses (lead generation, click-through, and “coming soon” pages), what sets it apart from other landing page builders is that it learns from the visitors to your pages.

Tracking a variety of conversion types, including button and link clicks, thank you pages, and shopping cart checkouts, you can view real-time analytical data and easily identify the split test winners.

Additionally, Instapage can be integrated with the following marketing platforms and tools:

  • Google Investigation.
  • Mouse flow.
  • Crazy Egg.
  • Mail chimp.
  • A weber.
  • Contact all the time.
  • Facebook.
  • Google+.
  • Twitter.
  • Zoho.
  • Plus more.

If you want to give it a try for free, there is a Starter package that makes creating and testing landing pages less expensive for startups and new entrepreneurs.

The Professional package starts at $79 per month and includes real features like the integrations mentioned above. However, if you want to quickly set up landing pages, Instapage’s stylish templates are hard to beat.


Launchrock is more of a social and list-building placeholder than a landing page builder. Launchrock’s list-building capabilities and “coming soon” pages are combined with some interesting social features that encourage users to share the page with others.

For instance, get X individuals to join, and you’ll get Y. It likewise incorporates fundamental examination and the capacity to utilize your own space name or a Launchrock-marked subdomain (yoursite.launchrock.com). If you know how to code, you can personalize the page using the built-in HTML/CSS editor.

Launchrock is completely free; all you need to get started is an email address.

Greeting page Analyzers/Trackers:

While many greeting page developers likewise incorporate testing and following, they normally do either well, yet all at once not both.

Naturally, when you are just getting started, it is a good idea to take advantage of free trials to determine which service meets your requirements the best.

Some of the most well-liked options for testing and monitoring your campaigns are as follows:


  • Optimizely is frequently touted as an excellent starting product that can be worked toward upgrading to something larger and more advanced as your business expands.
  • However, it is a powerful product in and of itself, with prices starting at $17 per month and a free trial period of thirty days.
  • The lower-level packages have some restrictions. Multivariate testing, for instance, is not offered at the Bronze or Silver levels. It just turns into an element at the Gold level, which will slow down you $359/month.
  • On the plus side, Optimizely permits mobile testing and personalization in addition to an unlimited number of tests.
  • Even though you have an unlimited number of experiments, you can edit them as you go, but doing so will also make it hard to remember which version of the page you were working on.
  • It may also lack some integration with Google Analytics features, such as the inability to segment custom data (such as PPC traffic) or advanced analytics segments.
  • You can also tell Optimizely what you think are your website’s “goal” points, such as registering for emails or making a purchase, or completing a transaction, and it will independently monitor those points.
  • It is ideal for people just starting to optimize their landing pages and does a great job overall with a user interface that is easy to understand.


CrazyEgg is the best service for creating heat maps and visualizing how visitors to your website interact with your landing pages.

The “confetti” style, mouse clicks/movement tracking, and scrolling heat maps are all options for reports.

This provides you with a comprehensive picture of where your visitors are interacting with your pages and how you can increase that engagement.


  • Hubspot’s landing pages are more than just a tracking and testing service. They have a lot of easily editable parts that let you make each page exactly what your customers want.
  • You can use this to create additional segments for each “persona” you’ve created, resulting in even higher engagement and conversion rates.
  • For first-time landing page optimizers, the packages cost $200 per month, but larger businesses and organizations will see the platform’s value.
  • Hubspot also provides a form builder and a drag-and-drop landing page builder in addition to its smart segmenting. All of this is in addition to its other platforms, analytics, email marketing, and SEO.

Visual Web Optimization:

Visual Website Optimizer is as good as it gets when it comes to filling in the blanks with simplicity and a more creative, hands-on approach to your landing pages.

Multivariate testing, on the other hand, is where this package really shines. In addition, it provides heat maps and behavioral targeting, allowing you to precisely observe how visitors are interacting with your landing pages and make adjustments as necessary.

You can also edit your landing pages without knowing any HTML, CSS, or another coding by using the built-in WYSIWYG (what you see is what you get) editor.

Results are accounted for progressively and similarly as with Hubspot, you can make presentation pages for explicit portions of clients.

The lowest available package starts at $50 per month, placing it in the middle of the pack for all of these features. Nonetheless, it is a wise investment for an “all-in-one” service where advanced features and tracking are not required.

Interactive Ion:

The landing page testing solution from Ion Interactive may cost you several thousand dollars per month, but it is one of the most feature-rich options available. It allows you to create multi-page microsites, various touchpoints of engagement, and completely scalable options with a variety of dynamically customizable options.

You can have the service “score” your page based on a 13-point internal checklist if you want to give it a try. Additionally, you can schedule a demo and get a free trial.

The best workshop:

There are actually three distinct tools in Optimal Workshop. You can see how users would sort your content and navigation with Optimal Sort, and with Tree jack, you can find areas where visitors might leave your page if they can’t find what they’re looking for.

When you upload wireframes, screenshots, or other images that are “under construction,” Chalk mark makes it possible for you to get users’ initial impressions.


Unlike the majority of testing services, Usabilla lets you immediately collect user feedback on any device, including smartphones and tablets.

A straightforward feedback button that can be completely customized is used to make improvements. It encourages customers to help you make improvements to your website by reporting bugs, asking about features, or just telling you how great their shopping experience was.

You can also use targeted surveys and exit surveys with Usabilla to figure out why a customer might leave a page.

Five-Second Exam:

Consider the scenario in which you want visitors to identify the page’s purpose. What if they could only give you their opinion after looking at it for five seconds? This is possible thanks to the Five Second Test, which can be set up quickly and easily. A good illustration is the sample test, which lets you see what a typical user would see. In my case, I was asked how I felt about the app “Wed Spot” and what I would expect to find by using it.

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