What is Content Strategy?
Content strategy is a marketing plan that you use content such as audio, visual, or written, to get to your business goals. A great subject strategy will get the customer hooked and keep them coming back even after the sale. You need to have a great content strategy and an idea of how to use it to have a successful marketing strategy.
You will need to know many things before you execute a successful subject strategy. You might need content strategy consulting to help you to decide what your strategy should be. It helps to have someone standing at your side to help you to figure these things out.
This article will give you some tips on how to plan your subject strategy and how to ask for help if needed. It will also help you to understand a little more about content strategy so that you can use it successfully in your business plan. This should help you, but you could also do more research on your own to see what can help you.
Tips
- Who Will Be Reading Your Information?
This is an important question to ask to get you started because you need to know who your audience is. You also need to decide how many audiences you will be writing for because you want your content to match each audience. You can use a variety of channels to relay your message and your content, and you will want your content to match the channel that you choose to use.
- What Problem Will You Be Solving for Your Audience?
You are probably trying to solve a problem that your audience has – that is what most products or services do. You also want to coach and educate your audience through the problem that they have. See here to see how to target what problem you are solving for your customers: https://hbswk.hbs.edu/item/how-entrepreneurs-can-find-the-right-problem-to-solve. You want to have a content strategy that helps those who are still working their way through their problems as well as those who are using your product or services already.
- What Makes You Unique?
This is important because you want to stand out and be above the crowd. There might be other companies with the same product or service, but is your customer service better? Maybe you have been around longer than your competitors – you want to point that out to potential customers because this means that you know what you are doing. You need to prove that you are worth listening to and a sound information strategy will help you to do this.
- What Content Formats Will You Concentrate On?
You will need to figure out which information format you will focus on because you want to meet your customers where they are. You don’t want to focus on podcasts if your potential customers aren’t listening to podcasts. You will want to see what the customers are focused on so that you can focus on that format. You might find a new format that you hadn’t thought about before because you listened to your customers.
- What Channels Will You Publish On?
You can have different formats that will appeal to your customers, and you will have different channels that will appeal to them, as well. If you have younger customers, they might prefer TikTok and Instagram, but if they prefer longer videos and more information, they might prefer YouTube. You just have to know your customers and where they spend their time. You can see here which platforms are more popular at the moment. This will help you to target your customers and the platforms they use.
- How Will You Manage Content Creation and Publication?
You need to decide who is going to create your information and when or where you will publish your content. This could be just you if you are a small company, or it could be a team of creators that just create and publish content. You will also need to know when the best time is for it to go live. The content strategies that you use need to prevent clutter by taking care of content from a topic standpoint. If you plan your content around topics, it will be easier to visualize your company’s message and become stronger in your market over time.
Conclusion
You need to have a clear content strategy so that you can target your audience and get the customers that you need. You can do this on your own, or you can hire a content strategist to help you do things the right way. You want to make sure that you are targeting the audience where they are and not have them try to find you. You want to be able to find them in the places that they already hang out, whether that be TikTok, Instagram, YouTube, or somewhere else. If they are trying to find you, they might find one of your competitors and think that they have better services to offer than you do.